3D Rendering vs Product Photography – What is a better Option For Ecommerce Sellers?

E-commerce has undoubtedly changed the way we shop. People buy products online and shop while scrolling on social media. They expect to find information quickly. Customers are more empowered than ever. With the customer journey shifting online, the quality of the experience that customers receive can determine whether they buy or not. 

As E-commerce businesses continue to grow, they look for better ways to gain a strong online presence, engage new customers and beat the competition. If you are an E-commerce seller, then you know product images are the first thing customers notice on your website. It’s no secret that photos create the first opinion regarding a product, so quality is essential. With 3D product rendering, businesses can create stunning product images to attract prospective buyers and increase the probability of sales. More and more E-commerce businesses are making the switch to 3D product rendering and AR technology.

A common dilemma sellers face is whether to use conventional product photography or 3D rendering. In this article, we’re going to take a look at the benefits of 3D modelling and product rendering for E-commerce, while comparing it to traditional product photography.

Raw 3D model of Tracker Before Colourisation

No Physical Prototyping:

Physical prototypes are costly. This is particularly true for objects with intricate designs such as wrist watches. Expensive products like jewelry and larger objects like machines require a significant amount of money for building prototypes. Moreover, if the prototype fails to deliver as expected, significant money and time are wasted. This prospect is eliminated by 3D modelling – you don’t actually need a product to photograph!

Product marketing can also be boosted with the help of 3D modelling. Being able to render a model of a product in 3D allows websites to accurately display an upcoming new product before having access to it. In fact, it can be used to market a product before it even exists.

Stunning and photoreal product images and 3D designs can be created for advertising. Adding interactivity and animation offers additional scope for product promotion. Buyers can be empowered to visualize how the product would function so they can make informed decisions about purchasing.

Even if a product does already exist, it can be remodeled by adding more advanced designing and texturing features. An entire array of capabilities and features can be demonstrated. 


Flexible Lighting: 

Lighting is one of the most important things when it comes to product photography. When comparing images from a film, photoshoot or animation, Light and shadows are crucial in order to establish a mood of a scene. It adds flair to mundane background images and determines how well the images look. Whether the lighting is coloured, high-contrast, low-key or conservative, when used properly, helps to convey the shape and texture of a product, setting the tone and message brands are trying to portray to their customers.

One of the most convenient benefits of 3D modelling and product rendering is that you have full control over light. It allows for setting up lighting – their type, intensity, and warmth. Adding, removing or editing lights in CGI costs just a few clicks, and the time it takes to render a new image. It is not only faster but also cheaper compared to traditional photography.

Illuminate your scene and bring your pictures to life with a wide range of photo-realistic materials and dynamic lighting templates with BRIO

Easy To Edit And Retouch:

A good product shot can highlight fantastic qualities but a bad one can make even the best product look dull and uninspiring. Even the ability to ‘Photoshop’ photos can only do so much to improve a poorly taken product photo. Once a photoshoot is over, you can’t change the lighting, details, or layout. Instead, they have to organize a new photoshoot. With 3D visualization, revisions are easy.

3D product rendering provides unlimited flexibility. Changes can be made at any stage to get the perfect visuals. You can also make corrections after a project is finished by simply reusing the visuals with small adjustments. Repurposing and reusing visuals can be a game-changer for every business. It saves time and money. In a world where rich content is king, being able to reuse visuals with small adjustment can make a significant difference.

BRIO 3D Product Configurator For Tracker

Try this Product Configurator on your website!

Product Customization:

Customers crave personalized and tailored experiences. Customers like having options to customize products before buying online. As a seller, you want to showcase as many options and configurations as possible. The customization potential for 3D rendered images is vast. 

For example, a 3D rendered shoe can be created with different fabric, textures, and details and the final result could be viewed from practically any angle. This gives a much better idea of what the end product will look like, making 3D modelling ideal for product designers and potential buyers alike. You could quickly replicate the shoe design with any colour, which helps you to create mock-ups quickly and efficiently.

This can be quickly and easily achieved for any kind of product in BRIO. 3D design can also be used to showcase a customer’s kitchens with different styles of decor or car interiors of various materials and colours.

Lower Costs:

Traditional product photography is not cheap. Setting up the whole scene or product environments along with cameras, lenses, lighting can get very expensive. To take photos of products in different colours, you’d need to produce at least one of each. Also, photos need to be edited — retouched, colour-corrected, etc., which increases the overall price too.

3D rendering with BRIO is a very cost-effective option. When it comes to producing 3D product renderings, no product is needed to produce an image, which saves on shipping or travel costs. Production and editing are carried out as part of a consolidated process. 3D Rendering is ideal if you want many options or customizations for a similar product. Once you have the idea and design, producing an unlimited number of configurations (different colors and textures) with 3D modelling is far less costly than traditional photoshoots. The same applies to cost efficiency.

Save time and money on photo studio setups. Start customizing products online with the 3D configurator and achieve uncompromised image quality for visualization with BRIO’s Ultra Render!

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