Design Visualiztion

4 Ways Augmented Reality Is Enhancing Design Visualization

BRIOXR is revolutionizing the design industry with Augmented Reality (AR), immersive real-time 3D and photoreal rendering.

Visualization is the core activity in the design process. In the early stages of development, product and user experience concepts are typically envisioned and shaped through sketching and CAD modeling. Designers are very effective in using these tools to create a 3D model and digital content. But on paper or on the computer screen, their concepts are disconnected from realities of scale and spatial context in the physical world.

Augmented reality allows designers to pull the idea out of the screen and drop it into the real world at full scale. They can then walk around it, or walk within it, and get a far better feel for form, proportion and relationship to the environment. They can visualize it in higher fidelity much earlier in the process, with a lower level of investment when compared to physical prototyping.


1. Real-Time Visualization Of Projects:

It’s one thing to be able to design in 3D; it’s another to see it within the actual context. Augmented Reality provides a more accurate view of what will be built, showing clients or potential buyers how their product will look in real life. 

With AR preview, designers can click photos of products from multiple angles and see how products in real-life environments. For example, a product designer creating an AR toy in BRIO can simply drive to a local store, hold up a smartphone or tablet with the camera and preview it on different shelves to see how it looks in the actual store environment.

Try this floor plan in Augmented Reality directly in your mobile browser.

2. Low or no cost design iterations:

Design issues come up constantly each stage of development as designers go through the design process. This causes project delays. AR can save time and accelerate the design and development process. Designers can test their ideas, iterate through product designs and quickly make edits. This creates an opportunity to test ideas quickly with some degree of real-world fidelity. It’s a concept called Pretotyping that comes even before the prototyping stage.

In simple words, it involves creating extremely simplified versions of a product – as quickly and inexpensively as possible – in order to validate its basic premise. This means building the right design before building a product.

3. AR prototyping (fast preview tool)

Working with an AR allows designers a luxury and advantage that can be difficult in traditional work environments – the ability to fail. A well-rendered AR model can accomplish this without investing in a physical prototype. Using AR, designers can cut the prototyping timeframe down to an hour instead of months.

With BRIO, designers can turn CAD models into photoreal renders and augmented reality scenes, allowing designers to take their products off their desktop screen and into the real world almost immediately. This saves designers and their clients the hassle of manufacturing multiple prototypes. BRIO helps you get to the market faster.

Try this floor plan in Augmented Reality directly in your mobile browser.

4. Easy collaboration and increased productivity:

All BRIO content is online which enables designers to pull in a broad range of stakeholders to review in-progress, virtual assets. With BRIO, designers can share 3D and AR content directly with a simple link. Their teams and clients can see products in real environments. Internal design reviews and client feedback which can be done in real-time. This helps save time, effort and increases productivity.

Extra dimension in Collaboration!


Traditional images or video:

CGI costs just a few clicks. Setting up photo studio setups, building different product backgrounds, adding and editing lights in 3D and AR is not only faster but also cheaper compared to traditional photography.

3D printing:

AR gives you the opportunity to preview products in real-life environments. 3D printing is expensive and time-consuming. With AR you don’t have to worry about the quality of the product. It is not just the capabilities of the 3D printers themselves which can vary dramatically from cutting edge to bargain basement, but also the materials used in the printing process that will impact the extent to which you are satisfied with the components you produce.

Physical rototyping:

Physical prototypes are costly and time-consuming. Digital and AR prototypes are often much less expensive to build and test than their physical proto-counterparts. AR helps in speeding up design processes, lowering development costs, and allowing for more in-depth product testing before production.

BRIO was created by designers for designers!

BRIO was created to streamline the modern design process using augmented reality. BRIO leverages AR for designers to empower them to create, iterate, review and complete professional-grade models in minutes, rather than days.

Traditional 3D industrial design and prototyping are fragmented. BRIO helps designers, manufacturers, marketers and e-commerce sellers all speak the same language by creating shareable, photoreal, manufacturing and e-commerce ready digital assets.

BRIO is 3D Designer-friendly: no coding or programming required. BRIO empowers designers to let their creativity lead and focus on end results to get to market faster with 3D, AR and VR.

On-site visualization

  • 3D models in a real environment before the project starts
  • Speeds up the decision-making process
  • Improves the ability to pre-sell projects
  • Interaction – user can move around and feel the space

Improving customer experience

  • Interactive virtual experiences
  • More customization options
  • Accelerates the sales process

Improving design phase

  • Cost-effective with numerous redesign options
  • Time-saving through quick design iteration

Marketing and advertising

  • Showcase projects as 3D Models or AR product demos
  • Delivering visual, customizable proposals to clients
  • Faster decision making in the buying process
  • Interactive catalogues with AR

Make BRIO your central creative hub!

Let your creativity flow.

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