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4 Ways Augmented Reality Is Improving Design Visualization in Architecture

BRIOXR is revolutionizing the architecture industry with Augmented Reality (AR) floor plans, immersive 3D virtual house tours and 360 walkthroughs.

Visualization is the core activity in the Architecture design process. In the early stages of development, architecture and interior design user experience concepts are typically envisioned and shaped through sketching and CAD modelling. Designers are very effective in using these tools to create a 3D model and digital content. But on paper or on the computer screen, their concepts are disconnected from realities of scale and spatial context in the physical world.

Augmented reality (AR) is revolutionizing the architecture industry by allowing designers to experience their visions in real life through a 3D model. Architects, construction engineers and planners are doing away with drawings and flat pieces of paper in favour of 3D and AR model presentations. Using these innovations brings blueprints to life and takes your clients on an experience, a virtual tour around their project. Clients can see the vision, interact with the structures, and suggest any necessary adjustments before construction begins.


1. Real-Time Visualization Of Projects:

It’s one thing to be able to print the Architecture design in 3D; it’s another to see it within the actual context. Augmented Reality provides a more accurate view of what will be built, showing potential buyers the exact view of how their future home will look. 

With AR preview, designers can click photos of houses and office buildings from multiple angles to see how they look in real-life environments. Imagine an architect, contractor, or owner being able to walk onto a project site, hold up a smartphone or tablet with the camera facing the location of the proposed building, and seeing a full-scale model of the building well before any work begins. 

2. Virtual House Tour With Waypoints:

With the waypoint system, architects can quickly create a guided tour, which brings users through their space along a particular route so that they see the space the way that you want them to. Your clients can navigate through the house with ease. This is also ideal for galleries, tourism sites, sets, and more.

Augmented Reality, presents architects with an opportunity to share the stories of their designs with clients and visitors. Personalising the customer’s experience allows them to sell better and sell more. All they have to do is show customers what their home exactly looks like. They can use 360 images, 3D models, or fully textured assets to create fully immersive, virtual house tours and make clients feel right at home.

3. AR Floor Plans Improve Sell-through

According to Rightmove, floor plans are one of the most important aspects of marketing a property for sale.

  • Over 33% of buyers said they were less likely to inquire about a property without a floor plan.
  • 1 in 5 buyers would ignore a listing that didn’t have a floor plan.
  • Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%.

AR is changing the way architects work. They can now create and show floor plans to their clients in real-time with Augmented reality. Clients can view the floor models in their own space and make suggestions for any changes. It’s simple, fast, and cost-effective.

4. AR Prototyping (Fast Preview Tool):

AR can save time and accelerate the architecture design and development process because team members have instant access to virtual models. Architects can test their ideas, iterate through designs and quickly make edits to floor plans.

With BRIO, designers can turn CAD models into photoreal renders and augmented reality scenes, allowing architects to take 3D construction models off their desktop screens and into the real world almost immediately. AR helps to decrease project delivery time and keep projects under budget. Using AR, the team would be able to cut down the timeframe to an hour instead of months for making floor plans and physical models of houses.

Try this floor plan in Augmented Reality directly in your mobile browser.

Easy Collaboration:

Effective collaboration, including communicating ideas and creativity in the form of design, is easy with BRIO! Architects and designers quickly present their creative ideas or turn client visions into 3D models with AR.

Architects no longer need to build different design plans as they can view their options through augmented reality. Virtual models ensure greater accuracy and help with internal design reviews and client feedback which can be done in real-time in BRIO.


Traditional Images or video:

CGI costs just a few clicks. Setting up photo shoots for the buildings and apartments is time-consuming and hugely expensive. Moreover, painting the walls, adding furniture, and decorating the apartment for a photoshoot adds to the costs. With AR in BRIO, architects and interior designers can add, remove and edit apartment layouts and furniture to make high- quality renders as well as different apartment designs easily. It is far cheaper compared to traditional photography.

Physical Prototyping:

Physical prototypes are costly and time-consuming. Constructing a building incurs a huge expense. Once a building is constructed, it’s difficult to make any changes. With BRIO, architects can create multiple digital models and prototypes of buildings. This helps in speeding up design processes, lowering development costs, and allowing for more accuracy before construction.

BRIO Brings the AR in Architecture!

Experience your finished projects before even breaking ground. Give shape and dimensions to your architectural plans, prospects, and promotional materials. The AR preview is seen through a display by simply scanning brochures with your smartphone or tablet. You can easily present your projects as 3D Models or 360 photo tours to your customers. Users can navigate freely through the models.

On-site visualization

  • 3D models in a real environment before the project starts
  • Speeds up the decision-making process
  • Improves the ability to pre-sell projects
  • Interaction – user can move around and feel the space

Improving customer experience

  • Interactive virtual experiences
  • More customization options
  • accelerates the sales process

Improving design phase

  • Cost-effective with numerous redesign options
  • Time-saving through quick design iteration

Real estate marketing and advertising

  • Showcase projects as 3D Models or 360 photo tours
  • Delivering visual, customizable proposals to clients
  • Faster decision making in the buying process
  • Interactive catalogues with AR

Make the sale with BRIO!

Create a curated walkthrough in 3D and AR.

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